The DNA of the World's Most Innovative Companies: How Does Your Company Stack Up?

By: Clayton M. Christensen and Jeffrey H. Dyer and Hal B. Gregersen

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Synopsis: Where do innovative companies come from? To a great extent, their capacity for creativity is inherited: we can trace the imprint of the founder's innovative DNA throughout the life of the company. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen examine which companies merit the "innovative" distinction and how ingenuity translates into profitability. Through their analysis of a host of successful corporations and interviews with CEOs, the authors have compiled three pillars of innovation-what they call the 3P framework: people, processes, and philosophies-that serves as a guideline for instilling innovation within a group. A must-read for any leader looking to capitalize on the creative potential of their team, this chapter shows you how to spread your innovative seed and provides tools for assessing your organization's current innovation premium-defined as the portion of your company's market value that cannot be attributed to its current product offerings-and innovation profile. This chapter was originally published as Chapter 7 of "The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators."