Backward Market Research
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- Synopsis
- Successful research is designed to lead to actionable conclusions. By working backward and ascertaining results before the research actually hits the field, managers are more likely to get results they can work with. Managers must tell researchers the answers they need to accomplish company goals. By determining where they want to go, and then figuring out how to get there, both managers and researchers can expect successful research.
- Copyright:
- 1985
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- Harvard Business School Publishing - HBR
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.