Power of Unconditional Service Guarantees
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- Synopsis
- Most fears about guaranteeing service are groundless. But offering a weak guarantee won't lead to success. The best guarantee is unconditional, meaningful, and easy to understand, invoke, and collect. Properly implemented, a strong guarantee boosts performance; sets clear-cut, customer-defined goals; creates a customer-oriented work force; and generates error data needed for improvement. A strong service guarantee can also boost marketing. It leads to more satisfied customers who generate higher sales and profits. McKinsey Award Winner.
- Copyright:
- 1988
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- Harvard Business School Publishing - HBR
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.