Managing Global Innovation 1. The Innovation Challenge
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- Synopsis
- Managing Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing the "innovation footprint," a framework designed to improve communication and receptivity and facilitate collaboration. The book is divided into four parts that address both theory and practice at each stage of the framework as well as the inherent challenges to innovation. The authors' detailed, practical guide for building and leveraging a global innovation network is based on extensive field research conducted worldwide. Chapter 1, The Innovation Challenge (20 pages), examines the challenges that companies face when trying to develop global innovation competencies. While the traditional model of innovation was formerly centered on a company's home market with new developments being sent to other markets, today's economy requires that innovation derive from global sources. The authors summarize the results of their joint survey with Booz & Company and highlight the necessary steps that companies must take to develop knowledge diversification and dispersion. The authors explain why Essilor and Tata Communications exemplify companies with successfully integrated innovation models.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/04/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.