Managing Global Innovation 2. The Optimized Footprint
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- Synopsis
- Managing Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing the "innovation footprint," a framework designed to improve communication and receptivity and facilitate collaboration. The book is divided into four parts that address both theory and practice at each stage of the framework as well as the inherent challenges to innovation. The authors' detailed, practical guide for building and leveraging a global innovation network is based on extensive field research conducted worldwide. Chapter 2, The Optimized Footprint (30 pages), provides a framework for how a company can create an agile and flexible innovation footprint. First, the authors explore the traditional brick-and-mortar model and the inherent difficulties of relying on physical location. The authors posit that a company's "innovation footprint" should maximize speed and efficiency by balancing location with alternative approaches. They examine three alternative approaches: experiencing in a specific location, foraying via short-term knowledge gathering, and attracting the critical knowledge. The authors define different types of knowledge and explore which alternative approach is best suited to each knowledge type. The chapter includes a real-world corporate examples, including HP Labs India, SNECMA, and Nokia.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/04/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.