Managing Global Innovation 5. Improving Receptivity and Communication
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- Synopsis
- Managing Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing the "innovation footprint," a framework designed to improve communication and receptivity and facilitate collaboration. The book is divided into four parts that address both theory and practice at each stage of the framework as well as the inherent challenges to innovation. The authors' detailed, practical guide for building and leveraging a global innovation network is based on extensive field research conducted worldwide. Chapter 5, Improving Receptivity and Communication (29 pages), presents solutions that address the barriers to integration and help companies develop strategies for the transfer and integration of knowledge. The authors present various methods of facilitating communication and receptivity. Global innovation relies on the openness of a company's culture, as several examples demonstrate: Xerox created knowledge tools to promote cultural change; Citibank and Synopsis improved connections between different locations and cultures by enabling data sharing and managing technology. Overcoming contextual differences such as national languages, professional cultures, and expected behaviors is addressed by creating a common language - or shared framework for innovation - as shown by how Siemens developed a design center in Asia. Finally, the authors examine the challenge of leveraging complex knowledge with an in-depth look at the role of experienced and insightful "cosmopolitan" managers, with multiple examples.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/04/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.