Managing Global Innovation 3. How a Site Creates Value and Why the Size of the Network Matters
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- Synopsis
- Managing Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing the "innovation footprint," a framework designed to improve communication and receptivity and facilitate collaboration. The book is divided into four parts that address both theory and practice at each stage of the framework as well as the inherent challenges to innovation. The authors' detailed, practical guide for building and leveraging a global innovation network is based on extensive field research conducted worldwide. In Chapter 3, How a Site Creates Value and Why the Size of the Network Matters (35 pages), the authors discuss the challenge of creating an optimized innovation footprint where a company maintains individual sites that add value to the innovation process but do not exceed their own operational costs. The authors present a model for evaluating individual sites based on the type of value the sites create: substitution, complementarity, or discovery.. Real-world examples of various types include GE in India, Novartis, and Fuji Xerox. The authors then explore how to determine the optimal footprint size based on company and knowledge factors, including strategic direction, organizational capability, and corporate culture.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/04/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.