Mass Customization Work: Creating Precision Value

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Synopsis
In market conditions where customer preferences both vary and matter, mass customization offers potentially dominant competitive advantage. This chapter explores the experiments of some firms with mass customization, addressing key problems and challenges.
Copyright:
1998

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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