Mastering Strategy: Workshops For Business Success

By: Michael R. Braun and Scott F. Latham

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Synopsis: Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment. * Presents the most effective and useful strategy concepts and frameworks in a condensed, easy-to-grasp and entertaining manner that anyone or any business can benefit from * Provides many current and classic examples to show the application of the frameworks, making key concepts easy to understand * Organizes information in a logical order where concepts presented in previous workshops provides the base for additional ideas or strategies, giving readers a synergistic, comprehensive picture of strategic challenges and opportunities * Shows readers not just how to craft marketing strategy but also how to advocate for their strategic ideas