Archaeology Is a Brand! The Meaning of Archaeology in Contemporary Popular Culture
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- Synopsis
- Holtorf (archaeology, U. of Lund) is objective in his examinations of how the trendiness of archaeology gets in its own way in the media. He examines television shows from Germany, Sweden and Great Britain (with a sideswipe at the newspapers), common perceptions such as "archaeologists dig up things" and the pleasure amateurs take in the discipline, the role of the archaeologist in the mass media (adventurer, detective, maker of profound revelations, and caregiver of ancient sites and finds), the archaeologist's clothes, strategies of engagement with the public (education, public relations and democratic), and the benefits of reconsidering public-view archaeology. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
- Copyright:
- 2007
Book Details
- Book Quality:
- Excellent
- Book Size:
- 187 Pages
- ISBN-13:
- 9781598741780
- Publisher:
- Left Coast Press, Incorporated
- Date of Addition:
- 11/20/09
- Copyrighted By:
- C Holtorf, Q Drew, Archaeopress
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.