The Art of Strategic Listening: Finding Market Intelligence through Blogs and Other Social Media
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- Synopsis
- Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of marketplace insight for companies. From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company.Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog searches, setting up RSS feeds, and tracking buzz. He also provides detailed information about vendors who supply blog monitoring services and discusses the pros and cons of using vendors or doing it yourself.For marketers, public relations firms, strategic business analysts, and corporate planners, this book gives you everything you need to know to begin finding market intelligence in social media. You will learn to look for trends, distinguish a trend from a fad, and determine the credibility of the information you uncover. Moreover, Berkman provides you with tips on organizing all the information you find to help you sift through it, locate just the valuable and relevant content, and reduce information overload.
- Copyright:
- 2008
Book Details
- Book Quality:
- Excellent
- Book Size:
- 271 Pages
- ISBN-13:
- 9780978660277
- Publisher:
- Paramount Market Publishing, Incorporated
- Date of Addition:
- 12/15/09
- Copyrighted By:
- Robert Berkman
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance, Law, Legal Issues and Ethics
- Submitted By:
- 8
- Proofread By:
- 8
- Usage Restrictions:
- This is a copyrighted book.
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