Entrepreneurship Reading: Experimenting in the Entrepreneurial Venture
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- Synopsis
- Entrepreneur Eric Ries coined the term "lean start-up" to describe organizations that follow the principles of hypothesis-driven entrepreneurship. Entrepreneurs in these startups translate their vision into business model hypotheses, then test the hypotheses using a series of "minimum viable products," each of which represents the smallest set of features or activities needed to validate a concept. Founders of a lean start-up also know that time counts among their scarcest resources. Put simply: speed matters. Like lean manufacturing, the lean start-up method accelerates the tempo of innovation by using rapid iteration, small batches, and short cycle times. "Experimenting in the Entrepreneurial Venture" begins by contrasting the hypothesis-driven entrepreneurship approach with other methods. The Reading also explains, step-by-step, how to formulate business model hypotheses, test them, and act on the test feedback. In the final section, the Reading considers what settings are best suited for hypothesis-driven entrepreneurship. The Reading also includes a section on special topics, a glossary of key terms, and suggestions for complimentary cases and further reading.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 11/02/16
- Copyrighted By:
- Harvard Business School Publishing - Higher Ed
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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