Principles of Marketing (Sixteenth Edition)
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- Synopsis
- Principles of Marketing Is the most-trusted source for teaching and learning basic marketing concepts and practices. More than ever, the sixteenth edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete, and authoritative yet fresh, practical, and enjoyable way. In this sixteenth edition, we've once again added substantial new content and poured over every page, table, figure, fact, and example in order to keep this the best text from which to learn about and teach marketing. Enhanced by MyMarketingLab, our online homework and personalized study tool, the sixteenth edition of Principles of Marketing remains the world standard in introductory marketing education.
- Copyright:
- 2016
Book Details
- Book Quality:
- Excellent
- Book Size:
- 730 Pages
- ISBN-13:
- 9780133850758
- Publisher:
- Prentice Hall PTR
- Date of Addition:
- 01/18/17
- Copyrighted By:
- Pearson Education, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Grade Levels:
- College Freshman, College Sophomore
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.