The Mindful Marketer

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Synopsis
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
Copyright:
2014

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781137386304
Publisher:
Palgrave Macmillan
Date of Addition:
Copyrighted By:
Springer
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Education
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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