Experiences of Emerging Economy Firms

By: Marin Marinov

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Synopsis: Experiences of Emerging Economy Firms investigates the different elements of the experiences of emerging economy firms and sheds essential light on a large variety of aspects associated with their functioning in both home and host contexts. For example, firms must be able to overcome the liability of foreign and emerging issues when they expand their activities in various contexts, enter, exit and re-enter overseas markets; they have to overcome institutional barriers, adapt the cultural challenges in foreign markets, undergo the impact of large multinational firms from developed economies and experience the impact of home institutions and government policies. This groundbreaking and illuminating book presents issues of theoretical and practical significance, thus challenging existing paradigms of firm internationalization.