The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
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- Synopsis
- The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys--word of mouth, referrals, and occasional promotions--are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780393733785
- Related ISBNs:
- 9780393733471
- Publisher:
- W. W. Norton & Company
- Date of Addition:
- 04/14/17
- Copyrighted By:
- Cameron S. Foote
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.