Marketing: An Introduction (Twelfth Edition)
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- Synopsis
- Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. It shows students how customer value--creating it and capturing it--drives every effective marketing strategy.
- Copyright:
- 2015
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780133451276
- Publisher:
- Pearson
- Date of Addition:
- 09/01/17
- Copyrighted By:
- Pearson Education, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.