Selling the Sea: An Inside Look at the Cruise Industry
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- Synopsis
- An insider's view of how the cruising business operates. "Selling the Sea" offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated "Second Edition" features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship. Bob Dickinson is President and CEO of Carnival Cruise Lines and a member of the Board of Directors of the parent company Carnival Corporation. Andy Vladimir is a well-known business and travel writer, a member of the Editorial Board of the FIU Hospitality Review, and contributing editor of Quest magazine.
- Copyright:
- 1996
Book Details
- Book Quality:
- Excellent
- Book Size:
- 364 Pages
- ISBN-13:
- 9780471120018
- Publisher:
- John Wiley & Sons, Incorporated
- Date of Addition:
- 03/29/10
- Copyrighted By:
- John Wiley and Sons, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Travel, Business and Finance
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.
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