Media Economics: Applying Economics to New and Traditional Media
By: and and
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- Synopsis
- Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781506319865
- Related ISBNs:
- 9781452264332, 9780761930969, 9780761930952
- Publisher:
- SAGE Publications
- Date of Addition:
- 11/03/17
- Copyrighted By:
- Sage Publications, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Dr Colin Hoskins
- by Dr Stuart M. McFadyen
- by Dr Adam Finn
- in Nonfiction
- in Language Arts
- in Communication