Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach (5th edition)

By: John C. Crossley and Lynn M. Jamieson and Russell E. Brayley

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Synopsis: Introduction to Commercial Recreation and Tourism is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries. The Journal of Park and Recreation Administration viewed the past edition as a 'valuable addition to commercial recreation literature'.

Book Quality:: Excellent
Book Size:: 340 Pages
ISBN-13:: 9781571675675
Publisher:: Sagamore Publishing
Date of Addition:: 05/09/10
Copyrighted By:: Sagamore Publishing
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Travel, Business and Finance, Textbooks
Grade Levels:: College Freshman, College Sophomore, College Junior, College Senior
Submitted By:: 8
Proofread By:: 8
Usage Restrictions:: This is a copyrighted book.