IBM Transforming, 2012-2016: Ginni Rometty Steers Watson
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- Synopsis
- In 2016, CEO Ginni Rometty continued to lead the transformation at technology giant IBM. Her strategy focused on cognitive computing in the digital era, and using data to better inform business decisions. This case details her tenure as CEO of the company, and discusses her efforts to help IBM change and reorient itself to respond to increased challenges from traditional competitors and new, innovative startups.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 12/11/17
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.