BASF: Co-Creating Innovation (A)
By: and and
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- Synopsis
- In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. Five hundred project ideas had been created, of which 100 had already moved to the company's conventional R&D funnel. Thirty-four had been short-listed for further consideration. At least 10, if not more of these projects, would receive "landmark" funding running at an average of 1 million Euro each. Beyond selecting the right projects, how could the CEO and CTO ensure that a complex organization such as BASF would encourage such fresh ideas to be developed and nurtured in the future? Was this experiment something that BASF should do again in the future?
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business School
- Date of Addition:
- 07/11/18
- Copyrighted By:
- President and Fellows of Harvard College
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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