Qualcomm Inc., 2009-2015
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- Synopsis
- In the years after 2009, Qualcomm navigated the wireless industry's transition from 3G to 4G, retaining its technological leadership and experiencing dramatic growth in revenue and profit. In March 2014, Qualcomm appointed a new CEO, Steve Mollenkopf, who had to contend with a rash of new challenges, ranging from new technologies and new competitors to anti-trust battles and an activist shareholder disappointed by weak stock performance. This brief case brings the analysis of Qualcomm's competitive position up to 2015, when it was preparing for the evolution to 5G, while also investing in new areas, such as IoT, automobiles, eHealth, and eEducation, despite a mixed record in diversifying beyond wireless communications technology.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 12/11/17
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.