Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
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- Synopsis
- Barletta presents a compelling business case for why marketing professionals should allocate real dollars and undivided attention to the largest untapped market in the world--women. She then explains why and how women reach different brand purchase decisions.
- Copyright:
- 2003
Book Details
- Book Quality:
- Excellent
- Book Size:
- 253 Pages
- ISBN-13:
- 9780793159635
- Publisher:
- Dearborn Financial Publishing, Incorporated
- Date of Addition:
- 05/16/10
- Copyrighted By:
- Martha Barletta
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.