Persuasion: Social Inflence and Compliance Gaining -- Pearson eText
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- Synopsis
- Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781317348375
- Related ISBNs:
- 9781292032276, 9780133907988, 9780205943340, 9780205943371, 9780205943364, 9780205943395, 9780205940646, 9781292037790, 9780205943333, 9780205943388, 9780205943401, 9780205958092, 9780205943326, 9780133556681
- Publisher:
- Taylor and Francis
- Date of Addition:
- 01/19/18
- Copyrighted By:
- Taylor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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