Brand Asset Management: Driving Profitable Growth through Your Brands
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- Synopsis
- Brand Asset Management shows a company's leaders how to estimate the value of their own brand, manage it as a business asset, and use that asset to drive their business strategy. In order to unleash the power of their brand, managers have to stop thinking of it as just another marketing tactic.
- Copyright:
- 2000
Book Details
- Book Quality:
- Excellent
- Book Size:
- 265 Pages
- ISBN-13:
- 9780787950774
- Publisher:
- Jossey-Bass Inc., Publishers
- Date of Addition:
- 06/04/10
- Copyrighted By:
- Jossey-Bass Inc
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Reference, Business and Finance
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.