Advertising and IMC: Principles and Practice (Tenth Edition)
By: and and
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- Synopsis
- Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
- Copyright:
- 2015
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780133506884
- Publisher:
- Prentice Hall PTR
- Date of Addition:
- 02/27/18
- Copyrighted By:
- Pearson Education, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.
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