Principles Of Marketing

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Synopsis
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Copyright:
2018

Book Details

Book Quality:
Excellent
ISBN-13:
9780134492513
Publisher:
Pearson Education Canada
Date of Addition:
Copyrighted By:
Pearson Education, Inc. or its affiliates.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Textbooks
Submitted By:
Daproim Africa
Proofread By:
Daproim Africa
Usage Restrictions:
This is a copyrighted book.

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