Designing for Performance: Weighing Aesthetics and Speed

By: Lara Callender Hogan

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Synopsis: As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements has an enormous impact on page load time and the end-user experience. In this practical book, Laura Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical.To get started, all you need are basic HTML and CSS skills and Photoshop experience.Topics include:The impact of page load time on your site, brand, and usersPage speed basics: how browsers retrieve and render contentBest practices for optimizing and loading imagesHow to clean up HTML and CSS, and optimize web fontsMobile-first design with performance goals by breakpointUsing tools to measure performance as your site evolvesMethods for shaping an organization's performance culture