Qualitative Methods in Business Research: A Practical Guide to Social Research (Introducing Qualitative Methods)
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- Synopsis
-
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.
Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:
Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography
New to the 2nd edition:
- The role of digital tools and social media, and how you can use them for data collection
- 3 new chapters on qualitative content analysis, visual research and publishing research.
- Copyright:
- 2016
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781473952492
- Related ISBNs:
- 9781446273388, 9781446273395, 9781473952515, 9781473952508, 9781446259597
- Publisher:
- SAGE Publications
- Date of Addition:
- 04/21/18
- Copyrighted By:
- ivi Eriksson and Anne Kovalainen
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.