Consumer Behaviour: Applications in Marketing
By: and and and
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- Synopsis
- Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781473988033
- Related ISBNs:
- 9781446289457, 9781473987272, 9781526411020, 9781473919495, 9781473919501
- Publisher:
- SAGE Publications
- Date of Addition:
- 04/22/18
- Copyrighted By:
- Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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