Branding the Man
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- Synopsis
- Brand strategist and retail consultant Bertrand Pellegrin breaks down the psychological and sociological elements that influence men's clothing choices, and what they mean to retail clothiers. This is much more detailed than just "clothes make the man", and includes case studies to illustrate how an understanding of male clothing behaviors can be translated into successful retail sales. Annotation c2010 Book News, Inc. , Portland, OR (booknews. com)
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 194 Pages
- ISBN-13:
- 9781581157178
- Publisher:
- Allworth Press
- Date of Addition:
- 07/21/10
- Copyrighted By:
- Bertrand Pellegrin
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.