Csr 2.0: Transforming Corporate Sustainability and Responsibility (SpringerBriefs in Business)

By: Wayne Visser

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Synopsis: The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1. 0 and characterise most current CSR practice, while the fifth stage is named CSR 2. 0 (also transformative or systemic CSR) and describes emergent and future CSR practices. Reasons are given why CSR 1. 0 approaches have failed to have any significant impact on the most serious global social, environmental and ethical challenges. The emergent CSR 2. 0 will then be explored in detail by elaborating on five principles underlying the new approach, including: creativity, scalability, responsiveness, glocality and circularity. A four-part DNA Model is also introduced, covering value creation, good governance, societal contribution and ecological integrity, which provides the basis for defining and measuring CSR 2. 0. Finally, a 70-question CSR 2. 0 self-assessment diagnostic tool developed by the author is presented, with sample data to show how the tool can be used for future research and practitioner application.