A Preface To Marketing Management (Fifteenth Edition)
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- Synopsis
-
We are proud to introduce the fifteenth edition knowing that our book and its eight foreign translations have been used around the world whenever courses require a concise overview of the critical aspects of marketing management.
In this edition, we have maintained the format and features of the book that make it a teachable text. We have also updated existing content and added new content to better reflect the changes in marketing management and its environment. We present quality content and examples and avoid excessive verbiage, pictures, and descriptions.
- Copyright:
- 2019
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9781260151619
- Publisher:
- McGraw-Hill Higher Education
- Date of Addition:
- 09/25/18
- Copyrighted By:
- McGraw-Hill Education
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.
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