The Real Thing: Truth and Power at the Coca-Cola Company

Synopsis

COCA-COLA BEGAN SIMPLY, as so many things do. Filled with sparkle and democratically priced, it was as American as baseball, as accessible as jazz. It cost a nickel, which almost anyone could afford. Before long, it was everywhere. It originated in a time of turmoil, as an antidote cloaked in innocence. It was marketed vigorously upon a willing public. And in its essence there is conflict. A swallow of Coca-Cola is both sweet and tart. A single formula joins together elements as commonplace as table sugar and as exotic as the cola nut. It began as a drink, as dark as night, and became an experience, flowing over time and place, linked by memory to the meal on the table and the company at hand. Over more than a hundred years it came to be seen as a constant amid change, a rock standing against the tide. It was the most ubiquitous soda, sold at every grocery store and luncheonette and stadium across the land. It was the drink of the people, but it also possessed an odd power, a power that lifted it above other soft drinks. Much of that was the work of the Coca-Cola Company, where salesmanship was everything. But there was also, after a little while, a romance that developed between this soft drink, born to an America still repairing itself after the Civil War,

Copyright:

2004

Book Details

Book Quality:

Excellent

Book Size:

367 Pages

ISBN-13:

9780375505621

Publisher:

N/A

Date of Addition:

07/18/05

Copyrighted By:

Constance L. Hays

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

History, Nonfiction, Cooking, Food and Wine, Business and Finance

Submitted By:

Dr. Kenneth Cross

Proofread By:

Rui Cabral

Usage Restrictions:

This is a copyrighted book.