Microsoft's aQuantive Acquisition
By: and and and
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- Synopsis
- This case introduces students to the topic of mergers and acquisitions. At the time that Microsoft purchased aQuantive there was a mixed reaction by analysts and investors on whether this transaction would increase shareholder value. Ultimately the transaction turned out to be a colossal failure, and Microsoft received a substantial amount of bad press. This case allows students to discuss firm's grow strategies (through mergers and acquisitions vs. organic growth) from both an economic perspective and through the accounting lens. The case offers an opportunity to introduce accounting for mergers and acquisitions, i.e., purchase price allocation rules, and other specific accounting issues associated with mergers and acquisitions in the internet advertising setting.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 10/23/18
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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