Stoy Foods: Role Information for Petja Stoyanovic

By: John Beshears

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Synopsis: "You are Petja Stoyanovic, the founder and CEO of Stoy Foods, a successful producer and distributor of fine baked goods throughout Canada. You are deservedly proud of the business that you and your late wife Vesna built from nothing nearly 50 years ago into a thriving national enterprise with 450 employees and over C$300 million in annual revenue. Two of your three children have taken on significant managerial roles within Stoy Foods, but you are still actively leading the company. At age 83, however, you have been contemplating a complete transition of leadership of the organization to the next generation, while maintaining your focus on matters at the level of the “family office,” which manages your family’s overall wealth and investments outside of Stoy Foods. Given the busy lives of everyone in the family, there has not been an opportune moment to discuss exactly how such a transition would occur. The family was therefore wholly unprepared when Rainbow Foods, a UK-based company with interests in bakery, confectionery, and snack foods, approached you approximately three months ago regarding a possible acquisition of Stoy Foods. To help your family navigate this situation, your company engaged Semper8 Capital’s Boris Tsimerinov, an experienced dealmaker, investor, and advisor to family offices, as a source of guidance."