Booking.com

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Synopsis
Case - The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large- scale testing, the leadership team had to challenge conventional assumptions about culture, process, and the management of innovation.
Copyright:
2018

Book Details

Book Quality:
Publisher Quality
Publisher:
Hbs
Date of Addition:
Copyrighted By:
President and Fellows of Harvard College
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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