BuzzFeed — What Future for Native Advertising and Branded Content?

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Synopsis
Case Study - Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook's announcement that it would prioritize posts from friends over content from publishers.
Copyright:
2018

Book Details

Book Quality:
Publisher Quality
Publisher:
Hbs
Date of Addition:
Copyrighted By:
President and Fellows of Harvard College
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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