Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
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- Synopsis
- "When successful investor and fund manager Jeff Vinik purchased the Tampa Bay Lighting hockey club on February 5, 2010 he made this pledge during his introductory press conference aimed towards the fans of the Lightning and the Tampa community. In 2017, seven years later, Vinik was reviewing his and the Lighting’s progress. He thought it was a good time to evaluate how successful he had been in achieving his long-term vision and the strategic steps introduced to meet his goals. Furthermore, he believed the Lighting had been effective at brand-building, providing a world class customer fan experience, and demonstrating an owner’s financial commitment to his team and community. Vinik thought the Lightning could be a transformational change agent in its community, particularly through its philanthropic initiatives."
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business School Publishing
- Date of Addition:
- 12/20/18
- Copyrighted By:
- President and Fellows of Harvard College
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.