Services Marketing: People, Technology, Strategy
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- Synopsis
- Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
- Copyright:
- 2016
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9781944659011
- Publisher:
- World Scientific Publishing Co Pte Ltd
- Date of Addition:
- 11/15/18
- Copyrighted By:
- World Scientific Publishing Co. Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.