Mass Media Research: An Introduction (Tenth Edition)
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- Synopsis
- It shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research.
- Copyright:
- 2014
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9781133307334
- Publisher:
- Wadsworth
- Date of Addition:
- 02/13/19
- Copyrighted By:
- Wadsworth
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.