The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
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- Synopsis
-
How did a really unhip country suddenly become cool?
How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits?
Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money?
And just how does South Korea plan to use pop culture to beat America at its own game.
Welcome to South Korea: The Brand. In The Birth of Korean Cool journalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer.
South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Cool will give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781471131059
- Related ISBNs:
- 9781471131042
- Publisher:
- Simon & Schuster UK Ltd
- Date of Addition:
- 03/11/19
- Copyrighted By:
- Euny Hong
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.