Retention Point: The Single Biggest Secret to Membership and Subscription Growth

Synopsis

Membership Growth Comes From Retention, Not From Getting New Members.

You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.

Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join.

When you get your hands on this book you'll discover:

The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates.

Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit.

The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers.

How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business.

The single biggest misunderstanding subscription companies believe that kills membership growth.

Copyright:

2018

Book Details

Book Quality:

Excellent

ISBN-13:

9780692094556

Publisher:

Membership Services, Inc.

Date of Addition:

03/13/19

Copyrighted By:

Membership Services, Inc.

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance

Submitted By:

Worth Trust

Proofread By:

Worth Trust

Usage Restrictions:

This is a copyrighted book.