Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

By: and and and

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Synopsis
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Copyright:
2019

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781317308799
Related ISBNs:
9781315651026, 9781138121270, 9781138121294, 9781138121270, 9781138121294
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Alan Fyall, Patrick Legoh
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Travel, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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