BreezoMeter: Making Air Pollution Data Actionable
By: and and
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- Synopsis
- The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus on given resource constraints. Should they focus on the current top segments and cease marketing and customization efforts for other verticals, or market the venture's product broadly? How should it price its product for different uses in different markets?
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business School Publishing
- Date of Addition:
- 04/03/19
- Copyrighted By:
- President and Fellows of Harvard College
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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