Contemporary Issues in Social Media Marketing: An International Perspective

Synopsis

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Copyright:

2018

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781317193982

Related ISBNs:

9781315563312, 9781138679177, 9781138679177, 9781138679184, 9781138679184

Publisher:

Taylor and Francis

Date of Addition:

04/14/19

Copyrighted By:

Bikramjit Rishi, Subir Bandyopadhyay

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Computers and Internet, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.