Primer of Public Relations Research (Third Edition)

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Synopsis
Chapter on standardization, moving beyond the prior edition's focus on best practices. Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. Addresses the strategic use of key performance indicators. Covers the latest content analysis software.
Copyright:
2017

Book Details

Book Quality:
Excellent
ISBN-13:
9781462522705
Publisher:
The Guilford Press
Date of Addition:
Copyrighted By:
The Guilford Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Communication
Submitted By:
Worth Trust
Proofread By:
Worth Trust
Usage Restrictions:
This is a copyrighted book.

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