Co-Opetition: The Game Theory That's Changing The Game Of Business (2)
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- Synopsis
- Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.From the Trade Paperback edition.
- Copyright:
- 1996
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780307790545
- Related ISBNs:
- 9780385479509
- Publisher:
- Crown Publishing Group
- Date of Addition:
- 06/12/19
- Copyrighted By:
- Adam M. Brandenburger and Barry J. Nalebuff
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.