E-Marketing (Eighth Edition): International Edition (8)

By: and and

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Synopsis

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".

This updated edition connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior.

‘Success stories’, ‘trend impact’, and ‘let’s get technical’ boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.

Copyright:
2019

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781351744843
Related ISBNs:
9781315189017, 9781138731363, 9781138731363, 9781138731370, 9781138731370
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Taylor and Francis
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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